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Creativity Blog

Looking for it, finding it, sharing it.

 

Hi, welcome to the Creativity Blog, glad to have you here.

The purpose of this blog is to explore creativity and tell about the adventures of looking for it, finding it and sharing it.

I’ll be sharing my own stories and helping other people share their stories and their work.

If you’re looking for a place to publish some of your work, to be able to share it, contact me here with a pitch.

 

Bud Light's "Special Delivery" 2019 Super Bowl Commercial

 
 

This Bud Light Super Bowl ad is hilariously savage, calling out its competitors, Miller Lite and Coors Light for using corn syrup.

The commercial is also part of a bigger medieval marketing narrative Bud Light is using—successfully—to break into “the culture” as Andy Goeler, vice president of marketing for Bud Light said in an Ad Week article.

I think it’s a smart ad (obviously it’s smart, they worked with Wieden + Kennedy) but I think it’s even smarter to the first major beer company to start the ingredient transparency conversation.

It will be interesting to see how Bud Light’s competitors clap back.